{"id":823,"date":"2025-11-14T16:19:59","date_gmt":"2025-11-14T14:19:59","guid":{"rendered":"http:\/\/stage.crebase.de\/?p=823"},"modified":"2025-11-19T15:53:48","modified_gmt":"2025-11-19T13:53:48","slug":"affinity-is-now-free-ongoing-paywalls","status":"publish","type":"post","link":"https:\/\/crebase.de\/de\/all\/news\/affinity-is-now-free-ongoing-paywalls\/","title":{"rendered":"Af(finit)y – A big mistake BY SERIF?"},"content":{"rendered":"

NOTE \u2013<\/strong> The first half of this post was written back in mid-2024. With everything happening around Canva lately, we finally decided to publish it and wrap things up with our thoughts as of October 30, 2025.<\/p>\n\n\n\n

Wow\u2026 that announcement on March 26, 2024 really took off and spread across every platform within hours.<\/p>\n\n\n\n

In today\u2019s post, we don\u2019t want to dive too deep into the acquisition itself (Canva\u2019s stake in Serif), but rather share our thoughts and what the decision could mean for the future.<\/p>\n\n\n\n

A REAL COMPEDITOR<\/h4>\n\n\n\n

We\u2019ve been using Serif\u2019s apps for years. Their whole software lineup built its reputation on \u201cindependence\u201d and the promise that once you bought the apps, they were yours \u2014 no subscription, no pay-monthly nonsense. Combined with their intuitive and accessible interface, Affinity became a long-awaited rallying cry for creatives who wanted a real alternative to the overpowering giant that is Adobe \u2014 and a clear message about software ownership.<\/p>\n\n\n\n

Now, nine years later, Serif is flirting with a company that runs almost entirely on a SaaS model \u2014 browser-based, online-only, subscription-driven.
Wasn\u2019t that exactly<\/em> the kind of business model Serif used to criticize? For us, that carries a pretty bitter aftertaste.<\/p>\n\n\n\n

As an agency and as freelancers, with established workflows both internally and with our clients, switching tools isn\u2019t something we can just decide on overnight. Even the shift from Adobe Creative Suite to Affinity back then took effort, nerves, and time.<\/p>\n\n\n\n

Back then, it was easy for private users \u2014 \u201cIf you don\u2019t like it, don\u2019t use it; just pick something else.\u201d In a commercial environment, it\u2019s not that simple.
And to be honest, the software landscape in this segment hasn\u2019t evolved much. Yes, open-source tools like Gimp, Krita, and Inkscape are still around \u2014 and while we absolutely recommend them (and even use them for specific tasks), their stability and precision don\u2019t always meet our daily needs.<\/p>\n\n\n\n

FIRST SIGNS…<\/h4>\n\n\n\n

The first thing Affinity did after the acquisition was offer a surprisingly long trial period. When we activated it, we were shocked \u2014 180 days! If we remember correctly, Adobe did something similar around Creative Suite 2, but their trial was only 60\u201390 days. And, well\u2026 we all know what Creative Suite eventually turned into.<\/p>\n\n\n\n

If Serif\/Canva follow a similar path, it could have massive consequences for their user base and their reputation. When your entire brand promise is \u201cPay once, own forever,\u201d users will cling to that license for as long as they can (just like they did with Adobe) \u2014 before eventually jumping ship. The whole idea was always to push back against Adobe\u2019s subscription model and the risk that software you rely on today might be unusable tomorrow.<\/p>\n\n\n\n

BREAK \u2014<\/strong> Up until here, this was the blog post we intended to publish back in 2024. Yes, we were already a bit late, which is why we never released it.<\/p>\n\n\n\n

Exactly one year before Affinity\/Canva surprised everyone again this year with another major announcement:<\/p>\n\n\n\n

\u201cAffinity is now free for all and forever.\u201d<\/strong><\/h4>\n\n\n\n

Looking back, we\u2019re a bit annoyed we never published our original post \u2014 because many of the concerns we raised back then are now becoming reality (even if softened for now).<\/p>\n\n\n\n

Yes, Affinity is free. For everyone. Forever. That\u2019s the slogan.
But unsurprisingly, support for the previously paid V1 and V2 versions is slowly fading away.<\/p>\n\n\n\n

So how do you fund a product that used to bring in steady income for years?
Easy \u2014 with a paywall inside the \u201cfree\u201d app. We know this playbook all too well from mobile games and smartphone apps.<\/p>\n\n\n\n

Step one: Canva\u2019s AI features are locked behind a paid subscription.
And even though Canva stresses that the core features of the Affinity Apps will remain free, we have a hard time imagining that these AI add-ons will generate enough revenue to sustain development long-term.<\/p>\n\n\n\n

Plus, Affinity\u2019s community has always included a huge number of creatives who are skeptical of generative AI in general. At least that\u2019s been our impression.<\/p>\n\n\n\n

We do want to highlight one genuinely positive development:
Affinity has merged all parts of the suite into a single application. No more constant switching between Photo, Designer, and Publisher. Every feature is accessible in every document \u2014 made possible by their new file format: .af<\/strong><\/p>\n\n\n\n

Right now, we\u2019re honestly not sure how to feel about all these changes.
On the one hand, making the suite available to everyone is great and opens creative doors for a lot of people.
But we can\u2019t shake the feeling that the paywall will continue to grow \u2014 that new features will end up subscription-only, or worse, that existing core features might eventually require a membership too.<\/p>\n\n\n\n

Let\u2019s see together what the future holds for loyal and new Affinity users alike.<\/p>","protected":false},"excerpt":{"rendered":"

NOTE \u2013 The first half of this post was written back in mid-2024. With everything happening around Canva lately, we finally decided to publish it and wrap things up with our thoughts as of October 30, 2025. Wow\u2026 that announcement on March 26, 2024 really took off and spread across every platform within hours. In […]<\/p>\n","protected":false},"author":1,"featured_media":1176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[54],"tags":[],"post_folder":[84],"class_list":["post-823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nAffinity is now free - ongoing paywalls?<\/title>\n<meta name=\"description\" content=\"Affinity is now free \u2014 but what does the Canva acquisition mean for agencies, creatives, and existing users? 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